King, and this time Leonard Chess' son Marshall conceived Electric Mud as a way for Waters to reach out to the Rolling Stones/Hendrix/Cream audience. Previously, in 1966, Chess Records had recorded Waters' Brass and the Blues, trying to make him sound like B.B. Meanwhile, the Rolling Stones, Jimi Hendrix, and Cream were selling millions of records each using licks and sometimes songs learned from Waters. By 1968, Waters was no longer reaching black audiences, who were mostly listening to soul music by that time, and he also wasn't selling records to more than a relatively small cult of white blues enthusiasts. This album marks what could probably be considered the nadir of Muddy Waters' career, although at the time it did sell somewhere between 200,000 and 250,000 copies, a lot for Waters in those days. Purchase and download this album in a wide variety of formats depending on your needs.
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